Become a part of Coffee Fellows
We are a coffee shop chain with over 220 shops in Germany and Europe. Our story began with a single shop in Munich in 1999 and we have not looked back since. To this day Coffee Fellows is owned by its founders Kathrin and Stefan Tewes. We are one of the top players in our market and are among the fastest growing and most successful coffee concepts in Europe.
We are experts in our field and offer our partners support in all aspects of the business. Our experienced team of specialists is there to help partners in evaluating shop locations, shop fitting, design, operations and marketing. We also provide know how and advice in the financial aspects of the business.
What makes Coffee Fellows Successful
The Master Franchise Model
Make it happen!
Please contact us to find out whether your country or area is available for a master franchise.
The exact terms of master franchise contracts very according to the size and location of the markets. In all cases we establish a realistic development plan for a particular market coupled with an entry fee for joining the Coffee Fellows system. (We do not grant individual franchises for shops outside of Germany due to the amout of effort involved to set up the Coffee Fellows system in a new market)
As a rule, there is an entry fee of Euro 15.000 per planned shop which is due at the signature of the master franchise and development contract.
After operations begin there is a 5% franchise and 2% marketing fee on net sales. For practically all markets the minimum number of stores planned is 10. In lager markets this minimum will be substantially higher. In return the master franchisee is granted exclusivity in their country or region.
In general we recommend that the master franchisee operates the first few stores directly, in order to gain an excellent understanding of the business. Subsequent stores then can be run by sub-franchisees or lease-operators.
Lease-operators are individuals who are provided with an entirely fitted shop and then pay the master franchisee a percentage of net sales. They generally work in the shops themselves and need much less capital than a franchisee. Their main costs are personnel and costs of goods. In this model the master franchisee holds the rental contract and pays all costs associated with it.